Privacy Policy

1. Information we collect

Information collected automatically

• Gameplay and usage data: levels and puzzles played, scores and results, in-game items and currency earned or spent, buttons and screens used, settings changed, session start and length, and the version of the Game.
• Device and technical data: device model, operating system and version, language, time zone, country or region (derived from your IP address), and app performance information.
• Identifiers: a random player identifier created by the Game when it is first opened, the app instance identifier assigned by Firebase and, where your device settings and the law allow it, your device’s advertising identifier (Google Advertising ID on Android, IDFA on iOS). On iOS we only access the IDFA if you allow tracking in the App Tracking Transparency prompt.
• Crash data: crash reports, error logs and the state of the device at the time of a crash.
• Advertising data: which ads were requested, shown, clicked or completed, and the estimated revenue from each ad impression.
• Purchase data: if you buy something in the Game, the product, price, currency and transaction details we receive from Google Play or the Apple App Store. Payments are handled entirely by Google or Apple; we never receive your card or bank details.

Information stored only on your device

Your game progress, settings, in-game items, notification preferences and privacy choices (for example your consent choice and your “Do Not Sell” choice) are stored on your device. Uninstalling the Game deletes them.

Information you give us

If you contact us, we receive the information you include in your message, such as your email address.

We do not knowingly collect precise location, contacts, photos, microphone or camera data.

2. How we use information

• To run the Game, save your progress on your device and deliver items you earn or buy.
• To understand how the Game is played, measure the performance of levels and features, and improve them.
• To find and fix crashes and bugs.
• To configure features remotely, such as level settings and how often ads appear.
• To show ads, limit how often you see them, measure ad performance and earn revenue that keeps the Game free.
• To process purchases and restore them.
• To send reminders as notifications on your device, if you allow notifications.
• To prevent cheating, fraud and abuse, and to comply with legal obligations.
• To answer your questions and requests.

3. Legal bases (European Economic Area, United Kingdom, Switzerland)

Where the GDPR or similar laws apply, we rely on:

• Performance of a contract – to provide the Game and the items you buy;
• Legitimate interests – to keep the Game working and secure, fix crashes, understand how it is used, improve it and show non-personalized ads, balanced against your rights;
• Consent – to store and access information on your device for personalized advertising and related measurement. You can withdraw consent at any time (see Your choices);
• Legal obligations – for example tax and accounting records of purchases.

4. Advertising

The Game uses Unity LevelPlay (an ad mediation service by Unity Technologies) to show ads from ironSource Ads and Unity Ads. These partners collect the device, identifier and advertising data described above directly from the Game to choose which ads to show, cap how often you see them, prevent ad fraud and measure results.

• Personalized ads. Ads may be based on your interests inferred from your activity across apps and websites. In the EEA, UK and Switzerland we ask for your consent first, using Google’s consent tool (User Messaging Platform). If you do not consent, you will see non-personalized ads.
• iOS. The IDFA is used only if you allow tracking in the App Tracking Transparency prompt.
• Rewarded ads are always optional: you choose to watch them in exchange for an in-game reward.
• Buying Remove Ads stops banner and interstitial ads; rewarded ads you choose to watch remain available.

Google’s consent tool is provided by Google. To learn how Google uses information from apps that use its services, see How Google uses information from sites or apps that use our services.

5. Service providers

These companies process information on our behalf or as independent partners. Their own privacy policies describe how they handle it.

6. How information is shared

• With the service providers listed above, for the purposes described.
• With advertising partners, as described in Advertising. Under some US state laws, sharing identifiers for personalized advertising may be considered a “sale” or “sharing” of personal information; you can opt out (see Your choices).
• When required by law, to protect our rights, players or the public, or in connection with a merger, acquisition or sale of assets.

We do not sell your personal information for money.

7. Your choices

• Privacy consent (EEA, UK, Switzerland): open Settings in the Game and tap MANAGE MY DATA to review or change your choices.
• Do Not Sell or Share (United States): open Settings and turn on DO NOT SELL MY INFO. Your choice is saved on your device and applied to future ad requests.
• Tracking on iOS: change the permission under Settings › Privacy & Security › Tracking.
• Advertising ID: on Android you can reset or delete your advertising ID under Settings › Privacy › Ads (or Settings › Google › Ads, depending on the device).
• Notifications: turn reminders off in your device’s notification settings.
• Stop all collection: uninstall the Game. This also deletes the data stored on your device.

8. Your rights

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, to object to or restrict its use, to withdraw consent, and not to be discriminated against for exercising these rights. Residents of the EEA, UK and Switzerland may also lodge a complaint with their local data protection authority.

To make a request, email us at the address in Contact us. Because the Game does not use accounts and we do not know who you are, we may ask for information from your device to locate the data linked to it. We will respond within the time required by applicable law.

9. Children

The Game is intended for a general audience and is not directed to children under 13 (or the minimum age required in your country). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it.

10. Retention

Analytics, crash and advertising data are kept by our providers only for limited periods set in their services, after which they are deleted or anonymized. Purchase records may be kept as long as required for legal and tax purposes. Data stored on your device stays there until you uninstall the Game.

11. International transfers

Our service providers may process information in the United States and other countries whose data protection laws differ from those where you live. Where required, these transfers rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses.

12. Security

We use reasonable technical and organizational measures to protect information, and data is sent to our providers over encrypted connections. No method of transmission or storage is completely secure.

13. Changes to this policy

We may update this policy from time to time. We will change the effective date above and, if the changes are significant, let you know in the Game or in the store listing.

14. Contact us

Craftex
Email: craftexgamestudio@gmail.com